LAURA HOOPER DESIGN HOUSE
CREATIVE DIRECTION - BRAND CONSULTING - BRAND STRATEGY - LOGO DESIGN - WEB DESIGN - PHOTOSHOOT PRODUCTION - ART DIRECTION - PROP STYLING
GOAL:
To perform a deep dive into their brand, a full needs assessment, and join their team as Creative Directors. We worked with their team for a year, going through the ins and outs of why their brand and their founders were feeling uninspired and stagnant.
OUTCOME:
We worked with the team as Creative Director for a year starting out with a needs assessment and creating a stable base through a detailed brand strategy that highlighted the artistry of the brand. We created a new logo for both their main brand and their side brand, Foxhill Garden. We helped Laura get back to the core of what brought her joy in her work through her art and creativity by creating a bespoke suite that launched them into their new direction. We produced and styled all the photography and art directed the website to completion.
PHOTOGRAPHY: Nikki Daskalakis
