LA CROIX
ART DIRECTION - PRODUCTION - WARDROBE STYLING - PROP STYLING - CASTING
GOAL:
To create imagery for their Summer social campaign showcasing four flavors.
OUTCOME:
As the leading American brand of sparkling water, La Croix has found success in marketing with a more bold and colorful approach to their brand. We art directed, prop-styled, wardrobe styled, and cast this project. We created a summer poolside vibe for the brand, and we were able to pull of the La Croix vision in a sophisticated and fun way.
PHOTOGRAPHY: Judy Pak Studio
