PRODUCTION - ART DIRECTION - CASTING - WARDROBE STYLING
GOAL:
To create a lifestyle story for Estée Lauder’s newest scent, Beautiful Belle.
OUTCOME:
We utilized an “in real life” love story between a Bachelorette Alumnus, Sharleen Joiynt and her new husband, Andy. Beautiful Belle was created as a scent that signified new and enduring love- a scent to be worn on a wedding day. Our story was a one year anniversary story, reminiscing back on the real couple’s wedding day together.