ATHENS WINE COMPANY
CREATIVE DIRECTION - BRAND STRATEGY - BRAND IDENTITY - BRAND CONSULTING - ART DIRECTION - VIDEO & PHOTO PRODUCTION - PROP STYLING - FOOD STYLING - CASTING - LABEL DESIGN & WEBSITE DESIGN DESIGN
GOAL:
To build a brand identity and strategy from scratch for a new private label wine brand, Athens Wine Company. To create a visual identity and brand voice that would speak to a southern clientele who has fond memories from their time in Athens, GA.
OUTCOME:
We worked with Athens Wine Company on the creative direction of their new wine brand. We helped guide them through the process of creating a brand direction, identity, label design, photo & video, and finally a website. We will continue to work closely with them through the stages of growth for the brand as Brand Consultants and in a Creative Direction role.
Photography: Judy Pak Studio
